Bikinis Sports Bar & Grill is a chain of sports bars and restaurants located in Texas. The restaurant chain is known for its scantily-clad waitresses, called "Bikini Babes", whose uniforms consist of its eponymous bikini tops, cowboy boots, and tight denim shorts. The chain is also known for trademarking the term "breastaurant" (a common term for this and similar restaurants) and purchasing a ghost town that was subsequently renamed "Bikinis, Texas".
Maps, Directions, and Place Reviews
History
Restaurant founder Doug Guller reports having gotten the idea for Bikinis Sports Bar & Grill in 2001 on an Australian vacation after being offered a beer by an attractive waitress while watching rugby. Guller theorized that a combination of sports, beer and sex appeal would be particularly recession-proof. The first restaurant was opened in Austin in 2006.
The CBS TV show Undercover Boss featured Bikinis Sports Bar and Grill, airing on December 28, 2014. The show featured Guller posing undercover. He interacted with a bartender who said she normally wears a bikini top but felt uncomfortable wearing that on camera, so she opted to wear a T-shirt. The lack of enthusiasm, not wearing the uniform and over serving a guest ultimately led Guller to firing her on camera. A waitress with a good attitude was rewarded with breast augmentation surgery. These scenes provoked controversy all over the internet.
Marketing
Bikinis Sports Bar & Grill has utilized a marketing campaign which has included several high-profile publicity stunts. Forbes Magazine praised the ability of Bikinis' press releases to attract print and social media attention. Also, the restaurant chain had a loyalty program formerly known as the Bikinis Black Card where patrons earned points for rewards. Patrons who had over 1000 points on their black card account would judge one of their in-store bikini contests. During the opening of Bikinis, Texas in July 2013, Black Card account holders also got a chance to meet Carmen Electra in person.
Bikinis, Texas
In 2012, Guller purchased the ghost town of Bankersmith saying that he would rename the town to "Bikinis, Texas" after his restaurant chain. Guller said he would turn the town into a tourist destination with the creation of a bikini hall of fame which described the swimwear's history. No plans were made to open a Bikinis Sports Bar & Grill restaurant at the location, but Guller suggested that a bar inside an abandoned bus could be possible.
A "grand opening" of Bikinis, Texas was scheduled for July 13, 2013. Country musician Jerry Jeff Walker was to perform and Carmen Electra was present to be inducted to the bikini hall of fame. Other events which have been planned to be associated with the town include a "Miss Bikinis USA" pageant and a possible reality show.
"Breastaurant" trademark
In September 2011, Bikinis Sports Bar & Grill filed a request with a United States Patent and Trademark Office to register the term "breastaurant". The term was successfully registered in October 2012. The Huffington Post suggested that the trademarking of "breastaurant" was a consequence of the boom in breastaurant sales figures in the early 2010s.
Source of the article : Wikipedia
EmoticonEmoticon