MOS Food Services, Inc. (?????????????, Kabushiki-kaisha Mosu F?do S?bisu), doing business as MOS Burger (??????, Mosu b?g?) (Japanese, "MOS" [mos?] or "Mountain Ocean Sun"), is a fast-food restaurant chain (fast-casual) that originated in Japan. Its headquarters are in the ThinkPark Tower in ?saki, Shinagawa, Tokyo. At one time its headquarters were in Shinjuku, Tokyo.
It is now the second-largest fast-food franchise in Japan after McDonald's Japan, and owns numerous overseas outlets over East Asia, including Taiwan, Singapore, Hong Kong, Thailand, Indonesia, Australia, South Korea and, until 2005, Hawaii. It is also the name of the standard hamburger offered by the restaurant, being its first product when it opened in 1972.
As of February 2014 the publicly traded company runs 1,730 MOS Burger and several AEN, Chef's V and Green Grill stores. One slogan used within its stores is "Japanese Fine Burger and Coffee".
In April 2011, MOS Burger opened its first store at Sunnybank Plaza, in Brisbane, Queensland Australia. As of May 2016, the company has six stores in Australia.
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Company origins
The company name is styled in all caps: MOS Burger. Currently the company website explains that the origin of as the phrase "Mountain, Ocean, Sun." However, originally the company was a spin-off of Atsushi Sakurada's previous company, Merchandising Organizing System. Later the company began to use playful English phrases in point-of-purchase marketing materials to explain the name, including "MOSt delicious burger," finally settling on "Mountain, Ocean, Sun."
Sakurada worked in Los Angeles at an investment company in the early 1960s, and during that time he frequented the iconic Los Angeles chili burger chain, Tommy's. Wanting to strike out on his own after returning to Japan he decided to adapt the cook-to-order hamburger concept used by Tommy's. He also developed the MOS rice burger as an alternative to the hamburger.
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Products
MOS Rice Burger
The MOS Rice Burger uses a bun made of rice mixed with barley and millet. Rice was first used as a bun in 1987, when the restaurant served the Tsukune Rice Burger, filled with ground chicken and daikon, and seasoned with soy sauce.
The MOS Rice Burger has been imitated by the Taiwanese division of McDonald's, where the rice bun was pan-seared, but it remains a MOS-exclusive item in Japan and other markets.
Takumi Burger
In 2003, MOS Burger introduced an ultra-premium Takumi Burger (meaning artisan taste) series, which was expanded further in 2004. The 'Nippon's Burger Takumi' hamburger was made with Tasmanian beef and multiple toppings, costing 1,000 yen (9.14 euros or 11.72 USD at the time), making it one of the most expensive burgers offered by a fast-food chain. The 'Nippon's Burger Takumi Lettuce' was added in 2004, with lettuce instead of buns to sandwich the hamburger.
Source of the article : Wikipedia
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